Jute
- Natural
- Authentic
- Biodegradable
Material
Jute is a natural bast fibre harvested from the stalks of tropical plants. It’s fast-growing, requires relatively low chemical input and has a coarse, rustic appearance that communicates authenticity and natural value.
Production and Processing
After harvest, the stalks are retted to loosen the fibres; the fibres are then stripped, washed, dried and spun into yarns that are woven into fabric. The fibres are shorter and coarser than many other plant fibres, which makes spinning and finishing more challenging – oils are sometimes used during processing.
Perfomance in Practice
Jute is strong, abrasion-resistant and holds its shape well, making it well suited for sturdy, reusable bags. Its coarse surface is less suitable for carrying delicate or scratch-sensitive goods, and prolonged exposure to moisture can weaken the fibres unless the fabric is treated or coated. Jute is biodegradable and reusable, and blends can increase comfort and flexibility.
The Business Perspective
With a clear sustainability story and a distinctive natural look, jute is an effective choice for brands that want authenticity and durability. It’s cost-efficient for robust, long-lasting bags and makes a strong visual statement for eco-focused campaigns. If you need finer printing, a softer handle or increased moisture resistance, talk to us – we’ll help you find the right blend, finish and print technique for your brand.
