Privacy Policy

1. Introduction

AD CO. trading respects the privacy of every individual. This Privacy Policy explains how we collect, use, and store your information so that you can feel confident that your personal data is handled securely. This Privacy Policy describes AD CO. trading’s processing of personal data in accordance with the General Data Protection Regulation (GDPR). We encourage you to carefully read this Privacy Policy before sharing any personal data with us.

2. Data Controller
AD CO. trading is the data controller responsible for the processing of personal data described in this Privacy Policy.

If you have any questions regarding the processing of your personal data, you are welcome to contact us using the contact details provided in section 11 below.

3. To whom does this policy apply

This Privacy Policy applies to individuals who have entered into, or wish to enter into, an agreement with us. This may be in the capacity of a customer, supplier, or business partner.

4. Scope of the policy

This Privacy Policy explains how we collect, use, and store your personal data.

5. Legal basis for the processing of personal data

AD CO. trading processes personal data based on contractual necessity, legal obligations, legitimate interests, and, where required by law, consent. If you choose not to provide certain personal data, it may affect our ability to enter into or fulfil an agreement with you.

6. Personal data

We collect information about you that you primarily provide to us directly or indirectly. This may occur, for example, in connection with an inquiry, when you apply to become a customer via our website, when you enter into an agreement with us, or otherwise when we administer an agreement.

The personal data processed mainly includes:

6.1 Purposes of processing personal data

We process your personal data in order to, among other things, fulfill our agreement with you as a customer or supplier, provide good service, handle complaints, and maintain contact with you.

6.1.1 Performance of agreements

We process contact details of individuals who are contact persons or employees of our suppliers or business partners. This is done for the purpose of entering into, administering, and fulfilling agreements with suppliers or partners. The legal basis for this processing is our legitimate interest in fulfilling the agreement.

We may also process your contact details to evaluate the business relationship. Personal data relating to contact persons or employees of potential suppliers may also be processed to evaluate and analyze as part of the procurement process. The legal basis for this processing is our legitimate interest in entering into and fulfilling agreements with suppliers or business partners.

6.1.2 Provision of products and services

We process your contact and payment details, as well as other relevant personal data you provide when purchasing our products or services, or when you are or wish to become a customer. This processing is carried out to enter into, administer, and fulfill the agreement with you.

6.1.3 Management and administration of your customer account

We may update your contact details using, for example, credit reports or information available on your website in order to ensure that the data is accurate. The legal basis for this processing is the performance of the agreement and our legitimate interest in managing and administering your customer account.

6.1.4 Communication

When you contact our customer service, we process the information you provide that is relevant to your matter. This processing is carried out to fulfill our obligations under the agreement, answer questions, provide service, and ensure the quality of our customer service. The legal basis for this processing is the performance of the agreement and our legitimate interest in providing the information you request and improving our customer service.

6.1.5 Evaluation, development, and improvement of products and services

Your personal data may be processed for customer analyses, market analyses, business development, statistics, and information and marketing purposes. The legal basis for this processing is our legitimate interest in developing our products and services, offering high-quality and cost-effective products, and providing good service.

6.1.6 Marketing of our products and services

We use your contact details and analysis results to market our products and services directly to you. Marketing may be conducted via telephone, email, or postal mail. The legal basis for this processing is our legitimate interest in marketing our products and services. You have the right to object to such marketing at any time by following the instructions provided in our communications or by contacting us directly.

6.1.7 Surveys

We use your contact details and responses to surveys to conduct and evaluate surveys. This is done to develop and improve our products, services, and operations. Survey responses are anonymized after the survey has been completed.

6.1.8 Potential customers

For marketing purposes, we may collect your contact details from, for example, your website in order to contact you via telephone, email, or postal mail. For this purpose, we may also compile statistics for analysis. The legal basis for this processing is our legitimate interest in marketing our products and services. You may opt out of such marketing at any time as described above.

6.1.9 Collection of website statistics

When you visit our website, we may use cookies and similar technologies to collect information such as IP address, browser type, and browsing behavior. This information is used to compile website statistics and improve the functionality and user experience of our website. Where required by law, we obtain your consent for the use of cookies and similar technologies.

6.1.10 Legal obligations

Personal data is processed to comply with legal obligations imposed by laws, court rulings, or authority decisions. Such obligations may include product liability and product safety requirements, such as communicating product alerts and recalls, or compliance with accounting legislation.

6.2 Processing of personal data

When AD CO. trading collects, processes, and stores personal data, this is always done in a lawful, fair, transparent, and purpose-limited manner and only to the extent deemed necessary. AD CO. trading processes personal data in a manner that avoids infringing on the individual’s personal integrity. Appropriate security measures are always applied to protect personal data.

If the data subject does not provide the requested information, it may in some cases prevent us from entering into or fulfilling an agreement. If you feel uncertain or concerned about providing certain personal data, you may contact AD CO. trading (see contact details below) for further information.

6.3 Storage of personal data

The retention period for personal data depends on the type of data and the purpose of its processing. AD CO. trading does not store personal data longer than necessary for the purposes for which it was collected, unless otherwise required by law.

As a general rule, AD CO. trading retains personal data contained in customer and supplier agreements and business transaction records for the duration of the agreement and for ten years thereafter, in accordance with applicable accounting and tax legislation.

7. Sharing with partners

AD CO. trading does not share your personal data with third parties unless necessary to fulfil an agreement, comply with legal obligations, or where you have otherwise been informed.

8. Social media

When we use social media or online platforms for marketing purposes, AD CO. trading does not provide these platforms with personal data. Each platform is independently responsible for the processing of personal data carried out on their respective platforms.

Any personal data you choose to share, post, or interact with on our social media channels is processed in accordance with the respective platform’s privacy policy. AD CO. trading is not responsible for such processing.

9. Your rights

You have the right, free of charge once per calendar year, upon written and signed request to AD CO. trading, to receive information about which personal data we process about you, as well as the scope and purpose of such processing. You also have the right to request that we block, delete, or correct your personal data at any time. You may always withdraw a given consent and object to further processing of your personal data. You also have the right to request restriction of processing and data portability, where applicable. You have the right to lodge a complaint with a competent supervisory authority.

10. Changes to the Policy

AD CO. trading reserves the right to amend and update this Privacy Policy. In the event of material changes or if existing information is processed in a different manner than stated in the Policy, AD CO. trading will inform you in an appropriate manner.

11. Contact details

If you have any questions regarding this Privacy Policy or our processing of your personal data, please contact us at
sales@adcotrading.eu

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